Lebara is one of Europe’s fastest growing mobile telecom companies with five million active customers, 1,000 employees worldwide and operations in eight countries. The company’s unique vision -to bring happiness to the lives of migrant communities all over the world by making their lives easier- has sparked growth into innovative products and services, such as money transfer, voice apps and streaming entertainment , all designed to make the lives of migrants better.
To meet its ambition to serve the global migrant population, Lebara has consistently grown with entrepreneurial speed and decisiveness. When the business identified an opportunity to open a services center in Chennai, India, Lebara’s leadership saw it as an important way to better serve its international client base while expanding its global reach and workforce. To succeed, the company would have to overcome several challenges, including the rapid hiring of a large, skilled local workforce in a market with unfamiliar hiring practices and conventions, and do all this from an office over 8,000 kilometers away.
Knowing that expertise in the local market was essential to finding, recruiting and onboarding strong talent, Lebara and its dedicated strategic talent management partner, RTM, looked for a company that specialised in complex the Lebara workforce. 247 was quickly identified as a talent solutions partner able to both architect and execute recruitment strategies in close partnership with its clients. “What stood out about 247 was that despite their extensive experience mobilising recruiting solutions in locations across the globe, their first order of business was consulting and collaborating in person with us and with RTM to understand our unique hiring opportunities and challenges in Chennai,” said Lisa Kelly, Head of Talent and Resourcing at Lebara. “The open and collaborative discussions we had among our hiring managers in London, RTMs recruitment experts and the Lebara team are what set us up for success and ensured the recruitment strategy was carefully aligned with our needs.”
247 established a global recruiting team with resources in both London and India who worked to analyse the Chennai talent market and educate Lebara’s customs and conventions. The needs and challenges facing the candidate population in Chennai differ greatly from those in Europe. As 247 shared its cross cultural recruiting knowledge with Lebara, the combined team worked throughout June and into July of 2016 to establish feasible protocols for Chennai job requisitions, talent engagement processes, salary ranges and hiring timelines. From the ground up, Lebara’s HR team and 247’s recruitment experts built an entirely new recruitment life cycle and hiring toolkit for Chennai talent. By August of 2016, 247, RTM and Lebara’s internal recruiting team had divided the 100 Chennai jobs to fill and began the intensive recruiting process. 247 leveraged its recruiting resources on the ground in Hyderabad to source talent and funnel candidates to Lebara’s hiring managers. Having experts on the ground in Hyderabad and in London allowed 247 to gain a clear understanding of the needs of the UK hiring managers while also having direct engagement with candidates in India. It’s a cross cultural recruiting approach that assured both geographies and all stakeholders, from clients to candidates, received the support and information they needed.
247 also recruited and placed a recruitment specialist on site at the Lebara services center in Chennai to support the onboarding of new hires and create a smooth ramp up of this new workforce. The specialist continues to play a key role in talent acquisition and support for Lebara Chennai.